Red Robin – Game On

TYPE
Website, Brand, Conference Marketing
TOOLS
Cinema 4D, Photoshop, Illustrator, WordPress

The Red Robin 2013 manager registration website. Every manager (500+ invites) was invited to a special all hands meeting where Red Robin announced product updates and changes to the company.

As one of the main designers and lead for the conference brand I was tasked with creating something that Red Robin had never seen before. This website included embedded video, light boxes and was responsive. (In 2013 that was just coming into the mainstream).

I used Cinema 4D to create the “Game On” shield logo. The 3D animated logo helped bring another dimension into the conference and was made into a 6 foot by 9 foot model for the conference attendees to walk under.

This particular brand schema and theme set the bar high for the coming years with the relationship with Red Robin.