STARZ rebrand was rolled out in late 2015. Over the last 2 years the brand has evolved into a sleek, high level brand that speaks to a luxury customer.
Recently STARZ has started to user test their layouts, interactions, colors and different typography. These layouts have started to show the winning combination to help users find their content on the web, but have also helped to feature the STARZ original series.
As the Art Director and Lead designer for these projects my objective was to maintain our executives directive, but also adhere to our users wants and needs.