Spectrum’s EPG

Reimagining Cable TV for 24 Million Viewers Spectrum, one of the largest cable providers in the U.S., recognized the need to revamp its Electronic Program Guide (EPG) to meet the evolving expectations of modern viewers. The existing interface was outdated, cluttered, and inconsistent across devices, leading to user frustration and decreased engagement. The objective was […]

Tubi’s AppleVision Pro App

Designing for Spatial Computing Tubi, the leading free ad-supported streaming service in the U.S., embraced the emerging spatial computing era by launching a native app for Apple Vision Pro. This new platform offered a unique opportunity to redefine how users interact with streaming content—moving beyond traditional screens into an immersive, three-dimensional environment. The goal was […]

STARZ OTT Redesign

Designing for the Living Room After six years without significant updates, STARZ’s TV applications (Roku, Android TV, WebTV, and tvOS) required a comprehensive redesign to align with the brand’s refreshed identity and meet evolving user expectations. As Lead Product Designer, I led the redesign of STARZ’s TV applications—an effort to transform a dated, fragmented experience […]

STARZ Title Detail for Web

Turning Browsers into Bingers STARZ, a premium streaming service, sought to revamp its web presence to better showcase its rich content library and enhance user engagement. The existing website lacked a cohesive design language and intuitive navigation, which hindered content discovery and user satisfaction. The goal was to create a modern, responsive website that not […]

Vizio’s WatchFree+ (FAST Channels)

Transforming a Built-In TV App into a Daily Destination VIZIO’s WatchFree+ is a free, ad-supported streaming service built into millions of VIZIO Smart TVs, offering users access to over 260 live channels and 6,000 on-demand titles. Despite its vast content library, the existing Electronic Program Guide (EPG) felt outdated and difficult to navigate, creating friction […]

Tubi’s Mobile Detail Page

Improving Conversion Through Clarity Tubi’s mobile app had fallen behind competitors in usability and visual polish, especially on the Title Detail Page, a key decision point for viewers. As the library expanded with more premium content, the outdated layout struggled to highlight value, resulting in low engagement and weak conversion to playback. As the sole […]

Tubi’s Scenes

Reached 215,000 daily active users within 2 months of launch

Represented 18% of Tubi’s daily mobile user base at the time

Drove a measurable increase in watchlist activity

Boosted long-form session starts by surfacing engaging content clips

Led to bi-weekly iteration cycles based on user interaction data