Modernizing a Premium Streaming Brand for the Web
Starz Title Detail Redesign
STARZ, a premium streaming service, sought to revamp its web presence to better showcase its rich content library and enhance user engagement. The existing website lacked a cohesive design language and intuitive navigation, which hindered content discovery and user satisfaction.
The goal was to create a modern, responsive website that not only reflected the STARZ brand identity but also provided a seamless user experience across devices. This involved a comprehensive redesign focusing on visual aesthetics, usability, and performance optimization.
The Problem
Inconsistent visual design and branding across the website.
Complex navigation structure that impeded content discovery.
Lack of responsiveness and performance issues on various devices.
My Role: I led the end-to-end redesign of the STARZ website, crafting a cohesive visual language and streamlined user experience. Partnering closely with marketing, development, and content teams, I ensured the design aligned with both business goals and user needs.
Reflection
The STARZ web redesign was a transformative project that significantly improved the user experience and aligned the digital presence with the brand’s premium positioning. By focusing on user-centric design principles and cross-functional collaboration, the project successfully enhanced content discoverability and user satisfaction, contributing to STARZ’s growth in the competitive streaming market.
Driving engagement and elevating brand presence
The redesign delivered measurable growth in user engagement, with longer sessions, deeper content exploration across devices, and a +32% increase in subscriptions on Web. By enhancing responsiveness and unifying the brand experience, we strengthened STARZ’s digital presence.