Designing for Decision-Making
Tubi Mobile Title Detail Page
Tubi’s mobile app had fallen behind competitors in terms of usability and polish—especially on the Title Detail Page, a critical decision point for viewers. As Tubi’s library grew with more premium titles, the outdated design wasn’t doing the content justice, leading to stagnating engagement and weak conversion to playback.
We redesigned the Title Detail page to feel intuitive, personal, and easy to navigate. Key content—poster, synopsis, genre, runtime, and CTA—was surfaced clearly above the fold, with dynamic action buttons like “Play” or “Continue Watching” adapting to each user. A sticky header kept actions within reach while scrolling, and expandable sections for cast, episodes, and similar titles allowed deeper exploration without cluttering the interface. The result was a streamlined experience that encouraged both instant engagement and thoughtful discovery.
The Problem
- Low conversion from title detail to playback.
- Cluttered hierarchy made it hard to scan key info (synopsis, genre, rating).
- Poor first impressions—users didn’t perceive Tubi as premium.
- Inconsistent CTA behavior across user states (guest, signed-in, in-progress viewers).
Our goal: Redesign the experience to feel premium, reduce friction, and increase play conversions—while keeping the app free and accessible.
My Role: Lead Product Designer, partnered closely with Mobile PM and Engineering. Led end-to-end redesign: UX strategy, interface design, motion, and design QA.
Reflection
This project was a pivotal step in modernizing Tubi’s mobile experience. It wasn’t just a UI polish—it was a strategic redesign that helped reframe how users see Tubi: free, yes—but also thoughtful, fast, and full of great content worth watching.
Rebuilding the most important screen in streaming
The redesign led to a 38% increase in play and continue watching actions, along with a 25% lift in watchlist usage. User surveys showed a stronger perception of Tubi as a “premium, easy to use” experience, and clearer layout paired with mobile-friendly interactions drove higher repeat engagement.