Bite-Sized Discovery for Streaming
Tubi Scenes
Tubi, a free, ad-supported streaming platform, recognized the need to enhance content discovery within its extensive library of over 250,000 titles. Users often faced decision fatigue and struggled to find engaging content without committing to lengthy trailers or full episodes. To address this, Tubi introduced “Scenes,” a dedicated tab within the mobile app offering short-form video moments curated from its vast catalog. This feature aimed to provide users with quick, engaging content previews, facilitating easier content discovery and reducing friction in the user journey.
The Problem
Users experienced decision fatigue due to the vast content library
Lack of a clear entry point for casual browsing and content discovery
Difficulty in engaging users who preferred short-form content over full-length titles
My Role: As Principal Product Designer, I led motion and UI design, defining how the app looked, felt, and moved. I partnered across product, content, data, and engineering to deliver a cohesive, high-impact experience grounded in user needs and brand goals.
Reflection
Tubi Scenes began as a small, experimental project and evolved into a foundational feature that transformed content discovery on the platform. By blending the swipe-first, ephemeral feel of social media with the grounded, content-forward nature of a streaming app, Scenes provided users with a modern, light, and rewarding way to browse streaming content. This project exemplifies the power of iterative design and cross-functional collaboration in creating impactful user experiences.
Crafting motion-first, cross-functional design for Tubi Scenes
Leading design for Tubi Scenes meant uniting motion, interaction, and visual design into a seamless, swipeable experience. By collaborating deeply across teams, I helped turn a lightweight experiment into a signature feature that reshaped how users discover content on Tubi.