A Low-Lift Experiment That Drove Big Engagement
Tubi’s Scenes
Tubi, a free, ad-supported streaming platform, recognized the need to improve content discovery across its vast library of over 250,000 titles. Users frequently experienced decision fatigue and struggled to find something engaging without sitting through full episodes or long trailers.
To address this, the small team and I prototyped and tested a new feature, “Scenes”, within two weeks. This dedicated tab in the mobile app surfaced short-form video moments curated from Tubi’s catalog, helping users quickly preview content. After a successful pilot, we launched to market in under three months and continued to release iterations every two weeks, refining the experience based on real user behavior and feedback.
The Problem
Users experienced decision fatigue due to the vast content library
Lack of a clear entry point for casual browsing and content discovery
Difficulty in engaging users who preferred short-form content over full-length titles
My Role
As Principal Product Designer, I led motion and UI design, defining how the app looked, felt, and moved. I partnered across product, content, data, and engineering to deliver a cohesive, high-impact experience grounded in user needs and brand goals.
Reflection
Tubi Scenes began as a small, experimental project and evolved into a foundational feature that transformed content discovery on the platform. By blending the swipe-first, ephemeral feel of social media with the grounded, content-forward nature of a streaming app, Scenes provided users with a modern, light, and rewarding way to browse streaming content. This project exemplifies the power of iterative design and cross-functional collaboration in creating impactful user experiences.
Crafting motion-first, cross-functional design for Tubi Scenes
Leading design for Tubi Scenes meant uniting motion, interaction, and visual design into a seamless, swipeable experience. By collaborating deeply across teams, I helped turn a lightweight experiment into a signature feature that reshaped how users discover content on Tubi.