Modernizing Cable TV for 24 Million Subscribers
Spectrum Guide
Spectrum, one of the largest cable providers in the U.S., recognized the need to revamp its Electronic Program Guide (EPG) to meet the evolving expectations of modern viewers. The existing interface was outdated, cluttered, and inconsistent across devices, leading to user frustration and decreased engagement.
The objective was to deliver a cohesive, intuitive, and visually appealing guide experience across set-top boxes, web, and mobile platforms. This redesign aimed to enhance content discovery, streamline navigation, and reinforce Spectrum’s brand identity in a competitive market.
The Problem
Outdated Interface: The legacy EPG was visually cluttered and lacked modern design sensibilities.
Inconsistent Experience: Variations across devices led to user confusion and hindered seamless navigation.
Poor Content Discovery: Users struggled to find relevant content due to inefficient browsing and search functionalities.
My Role: As Lead Product Designer, I spearheaded the end-to-end redesign of the Spectrum Guide. Collaborating closely with cross-functional teams—including product management, engineering, and user research—I developed a unified design system and interaction model that elevated the user experience across all platforms.
Reflection
This project was a pivotal step in transforming Spectrum’s digital presence, aligning the EPG with contemporary user expectations. By focusing on clarity, consistency, and user-centric design, we delivered an experience that not only met business objectives but also resonated with millions of subscribers nationwide.
Redefining the cable experience for millions.
The redesigned Spectrum Guide improved content discovery and navigation, driving a measurable increase in viewer engagement across 24M+ devices. Unified design and faster performance led to higher user satisfaction scores and a more modern perception of the Spectrum brand.