Spectrum Guide

Modernizing Cable TV for 24 Million Subscribers Spectrum, one of the largest cable providers in the U.S., recognized the need to revamp its Electronic Program Guide (EPG) to meet the evolving expectations of modern viewers. The existing interface was outdated, cluttered, and inconsistent across devices, leading to user frustration and decreased engagement. The objective was […]

Tubi Apple VisionPro

Designing for Decision-Making Tubi, the leading free ad-supported streaming service in the U.S., embraced the emerging spatial computing era by launching a native app for Apple Vision Pro. This new platform offered a unique opportunity to redefine how users interact with streaming content—moving beyond traditional screens into an immersive, three-dimensional environment. The goal was to […]

Redesigning STARZ’s TV Apps to Boost Engagement and Brand Perception

Modernizing the 10ft Experience After six years without significant updates, STARZ’s TV applications (Roku, Android TV, WebTV, and tvOS) required a comprehensive redesign to align with the brand’s refreshed identity and meet evolving user expectations. As Lead Product Designer, I led the redesign of STARZ’s TV applications—an effort to transform a dated, fragmented experience into […]

Starz Title Detail Redesign

Modernizing a Premium Streaming Brand for the Web STARZ, a premium streaming service, sought to revamp its web presence to better showcase its rich content library and enhance user engagement. The existing website lacked a cohesive design language and intuitive navigation, which hindered content discovery and user satisfaction. The goal was to create a modern, […]

VIZIO WatchFree+ – Modernizing the Electronic Program Guide Experience

Redesigning Live TV for the Streaming Age VIZIO’s WatchFree+ is a free, ad-supported streaming service integrated into millions of VIZIO Smart TVs, offering over 260 live channels and 6,000 on-demand titles. Despite its extensive content library, users found the existing Electronic Program Guide (EPG) outdated and challenging to navigate, hindering content discovery and overall user […]

Tubi Mobile Title Detail Page

Designing for Decision-Making Tubi’s mobile app had fallen behind competitors in terms of usability and polish—especially on the Title Detail Page, a critical decision point for viewers. As Tubi’s library grew with more premium titles, the outdated design wasn’t doing the content justice, leading to stagnating engagement and weak conversion to playback. We redesigned the […]

Tubi Scenes

Bite-Sized Discovery for Streaming Tubi, a free, ad-supported streaming platform, recognized the need to enhance content discovery within its extensive library of over 250,000 titles. Users often faced decision fatigue and struggled to find engaging content without committing to lengthy trailers or full episodes. To address this, Tubi introduced “Scenes,” a dedicated tab within the […]